My oily face is somehow a variety of tones, so I'm a dab hand at identifying which shades are likely to work. I've spent years trying to find a decent foundation for my disaster-prone complexion. They'll only pay an upfront cost of $5 for shipping, followed by $44 for the foundation if they decide to keep it after the two-week trial period. The brand says the algorithm has a 90 percent accuracy rate and is so confident it'll get it right that customers can try before they buy. The company has combined hundreds of thousands of data points and information on more than 700 skin tones to create PowerMatch, a platform that uses machine learning to correctly predict a wearer's perfect shade of IL MAKIAGE's Woke Up Like This foundation, based only on their answers to a simple quiz. But now, tech-focused cosmetics brand IL MAKIAGE says it's developed a shade-matching algorithm that's so effective it can find your perfect tone without even seeing your face. Even if you find something that just kind-of-works for you, chances are you'll stick with it instead of risking spending more on something that won't. Finding a decent foundation is the Holy Grail of beauty that many makeup-wearers can only dream of.
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